diff --git a/src/serializers/SvgSerializer.cpp b/src/serializers/SvgSerializer.cpp
index 4aec9ca1c4..2a5c18dc6e 100644
--- a/src/serializers/SvgSerializer.cpp
+++ b/src/serializers/SvgSerializer.cpp
@@ -1685,91 +1685,92 @@ void SvgSerializer::addTextAnnotations(const drawing_key& k) {
 					gp_Trsf trsf;
 					if (kernel.convert_placement(*pl, trsf)) {
 
-						auto v = trsf.TranslationPart();
-						if (k.first) {
-							v.ChangeCoord(1) *= -1.;
-							trsf.SetTranslationPart(v);
-						}
+						auto v = gp_Pnt(trsf.TranslationPart());
 
-						// @todo Inverted?
 						auto z_local = gp::DZ().Transformed(trsf);
 						auto view_dir = z_local.Dot(meta.pln_3d.Axis().Direction());
 
 						if ((!range || (v.Z() >= range->first && v.Z() < range->second)) && view_dir > 0.99) {
 
-							if (meta.pln_3d.Position().Direction().Dot(gp_Dir(trsf.HVectorialPart().Column(3))) > 0.99) {
-								auto svg_name = nameElement(ann);
-								path_object* po;
-								if (k.first) {
-									po = &start_path(meta.pln_3d, k.first, svg_name);
-								}
-								else {
-									po = &start_path(meta.pln_3d, k.second, svg_name);
-								}
+							gp_Trsf trsf_view;
+							trsf_view.SetTransformation(gp::XOY(), meta.pln_3d.Position());
+							v.Transform(trsf_view);
 
-								if (object_type.size()) {
-									// postfix the object_type for CSS matching
-									boost::replace_all(svg_name, "class=\"IfcAnnotation\"", "class=\"IfcAnnotation " + object_type + "\"");
-								}
-
-								boost::optional<double> font_size;
-								std::vector<std::string> tokens;
-								boost::split(tokens, name, boost::is_any_of("_"));
-								if (tokens.size() == 2) {
-									try {
-										font_size = boost::lexical_cast<double>(tokens.back());
-									}
-									catch (...) {}
-								}
-
-								// @todo column or row?
-								double z_rotation = gp_Dir(trsf.HVectorialPart().Column(1)).AngleWithRef(gp_Dir(1., 0., 0.), gp_Dir(0., 0., 1.));
-								z_rotation *= 180. / M_PI;
-
-								util::string_buffer path;
-								// dominant-baseline="central" is not well supported in IE.
-								// so we add a 0.35 offset to the dy of the tspans
-								path.add("            <text text-anchor=\"left\" x=\"");
-								xcoords.push_back(path.add(v.X()));
-								path.add("\" y=\"");
-								ycoords.push_back(path.add(v.Y()));
-
-								path.add("\" transform=\"rotate(");
-								path.add(z_rotation);
-								path.add(" ");
-								xcoords.push_back(path.add(v.X()));
-								path.add(" ");
-								ycoords.push_back(path.add(v.Y()));
-								path.add(")\"");
-
-								if (font_size) {
-									path.add(" font-size=\"");
-									path.add(*font_size);
-									path.add("\"");
-								}
-								path.add(">");
-
-								std::vector<std::string> labels{ desc };
-
-								for (auto lit = labels.begin(); lit != labels.end(); ++lit) {
-									const auto& l = *lit;
-									double dy = labels.begin() == lit
-										? 0.0  // align bottom
-										: 1.0; // <- dy is relative to the previous text element, so
-											   //    always 1 for successive spans.
-									path.add("<tspan x=\"");
-									xcoords.push_back(path.add(v.X()));
-									path.add("\" dy=\"");
-									path.add(boost::lexical_cast<std::string>(dy));
-									path.add("em\">");
-									path.add(l);
-									path.add("</tspan>");
-								}
-
-								path.add("</text>");
-
-								po->second.push_back(path);
+							auto svg_name = nameElement(ann);
+							path_object* po;
+							if (k.first) {
+								po = &start_path(meta.pln_3d, k.first, svg_name);
+							} else {
+								po = &start_path(meta.pln_3d, k.second, svg_name);
 							}
+
+							if (object_type.size()) {
+								// postfix the object_type for CSS matching
+								boost::replace_all(svg_name, "class=\"IfcAnnotation\"", "class=\"IfcAnnotation " + object_type + "\"");
+							}
+
+							boost::optional<double> font_size;
+							std::vector<std::string> tokens;
+							boost::split(tokens, name, boost::is_any_of("_"));
+							if (tokens.size() == 2) {
+								try {
+									font_size = boost::lexical_cast<double>(tokens.back());
+								}
+								catch (...) {}
+							}
+
+							// @todo column or row?
+							double z_rotation = gp::DX().Transformed(trsf).AngleWithRef(
+								meta.pln_3d.Position().XDirection(),
+								meta.pln_3d.Position().Direction()									
+							);
+							z_rotation *= 180. / M_PI;
+
+							auto y = -v.Y();
+
+							util::string_buffer path;
+							// dominant-baseline="central" is not well supported in IE.
+							// so we add a 0.35 offset to the dy of the tspans
+							path.add("            <text text-anchor=\"left\" x=\"");
+							xcoords.push_back(path.add(v.X()));
+							path.add("\" y=\"");
+							ycoords.push_back(path.add(y));
+
+							path.add("\" transform=\"rotate(");
+							path.add(z_rotation);
+							path.add(" ");
+							xcoords.push_back(path.add(v.X()));
+							path.add(" ");
+							ycoords.push_back(path.add(y));
+							path.add(")\"");
+
+							if (font_size) {
+								path.add(" font-size=\"");
+								path.add(*font_size);
+								path.add("\"");
+							}
+							path.add(">");
+
+							std::vector<std::string> labels{ desc };
+
+							for (auto lit = labels.begin(); lit != labels.end(); ++lit) {
+								const auto& l = *lit;
+								double dy = labels.begin() == lit
+									? 0.0  // align bottom
+									: 1.0; // <- dy is relative to the previous text element, so
+											//    always 1 for successive spans.
+								path.add("<tspan x=\"");
+								xcoords.push_back(path.add(v.X()));
+								path.add("\" dy=\"");
+								path.add(boost::lexical_cast<std::string>(dy));
+								path.add("em\">");
+								path.add(l);
+								path.add("</tspan>");
+							}
+
+							path.add("</text>");
+
+							po->second.push_back(path);
 						}
 					}
 				}